|
This article includes excerpts and recommendations for
growing your business through team building from the
Small Business Administration (SBA).
Whether you are in the business of making money, running
governments, or organizing communities - teamwork is
essential. It is the basis of engagement, innovation
and success.
To quote Laurie Benson, CEO of Wisconsin-based Inacom
Information Systems and 2009 "SBA National Women in
Business" Champion: "Very few people are ever successful
or a failure by themselves, and probably, one of the
most powerful elements in creating success - is a
powerful team."
In business, powerful teams not only drive results, they
empower, challenge and motivate employees to learn, grow
and participate in the collective success of the
business itself. On the flip side, a culture or work
place that does not build teams or foster teamwork can
result in negativity, unchecked egos, and under-valued
employees. And this can have a knock-on effect on your
bottom line.
But team building isn't easy; it means changing your
habits as a business owner - from how you hire and
incentivize employees, to how you give up some of the
day-to-day business decision-making that you currently
control.
And while there are numerous books and courses that you
can take to learn effective team building techniques,
some of the best advice can come from those who are in
your shoes - other small business owners.
Team Building Tips from the Real World of Small Business
- In December 2009, the (SBA) and Dell partnered to
produce a series of online videos - Strategies for
Growth: Advice for Expanding Your Business. One of
these strategies is team building. Here is what they
recommend.
-
Tip #1: Empower your employees by giving them
guidelines for making decisions
- Far from relinquishing control of your business,
empowering those who are closest to the action to
make decisions, can lead to the right result.
Here's one example of how this can be achieved.
Laurie Benson, CEO of Inacom Information Systems,
implemented what she calls an "empowerment triangle"
whereby each employee is allowed to make any
decision, as long as they consider the impact of
their decision on three things - the customer, the
employee, and profitability (hence the "triangle").
As Benson explains in the video, "We believe that
the person closest to the action is probably the
best one to make the decision - so if you're close
to the customer, do the right thing. But don't do
it without thinking about the implication on profit
and the employees."
-
Tip #2: Acknowledging employees for what they bring
to the table will help integrate individualists into
the team
- A team is only as good as the sum of its parts,
but sometimes egos get in the way and disrupt the
delicate balance of the team. But by recognizing
and acknowledging the intrinsic value of individual
contributions, trust can follow and egos can be
checked. As Don Matzkin, also of Inacom Information
Systems, explains, employees start to realize that
"...the expression of the ego in this process only
helps the mix. The mix is sustained by the
insertion of multiple egos."
-
Tip #3: When hiring for growth, look for motivated
people.
They can be trained and will grow into new positions
- Finding the perfect candidate based on a
skills-match might not be good for the team. As
Anthony Bracali of Friday Architects/Planners, Inc.,
an SBA e200 Participating Company, explains, "...for
a lot of people trying to grow their business,
finding someone who is energetic and enthusiastic,
...who wants to grow personally, is almost more
valuable than having the highest skill level,
because that person could improve ...with training."
-
Tip #4: Offer cash incentives to your team members
who bring in qualified prospects
- This is quite a common practice during competitive
hiring seasons, but, for many small businesses, it
can have a sustained and long-lasting impact.
Jeanna Sellmeyer, CEO, ASSET Group, and SBA National
Small Business Person of the Year 2009, has
implemented what she calls "bounties" or employee
referral bonuses at her company that only get paid
out after the hew hire has been employed for a year.
Why? As Sellmeyer explains, "...it makes the
employee invested in helping the new employees
stay."
-
Tip #5: Mentor and tutor employees who have the
potential to grow with the company
- Hiring the right employees can be a challenge, but
setting the bar high can pay off in the end: "Try to
hire someone who's smarter than you. Don't be
threatened by them. You can only build from that.
Hire the guy who can take your position. Because
you can't move up until they move up," explains
Jeanna Sellmayer. The path to promotion starts with
you, "...anyone who wants to better themselves, I am
right there side-by-side with them."
-
Tip #6: Challenge your employees.
See how they respond - Instead of working within the
confines of their job description and daily tasks,
Jennifer Fogg, COO, of ASSET Group, Inc., encourages
small business owners to challenge their employees
to work outside the box. "Really great leaders do
more than just recognize talent, they promote talent
within others...that usually comes when we task them
with more than we think they might be able to
handle."
-
Tip #7: Pay attention to the families of your
employees.
Your business depends on their support - Building a
strong team also means taking into consideration
those who support the team - the families of your
employees. Plan company functions and events that
are oriented towards employees and their families -
from picnics to movie nights; bring your kids/pets
to work days - the choice is yours and need not
break the bank.
-
Tip #8: Incentives are a great way to engage and
stimulate the employee support for your mission
- In addition to standard incentives, such as
"employee of the month," consider recognizing
achievement by functional or project achievement.
For example, ASSET Group, a full-service contractor
firm, recognizes their "Superintendent of the Year"
with a new work truck and hardhat. They also honor
their "Safety Person of the Year" and incentivize
employees for project completion.
-
Tip #9: Do not expect lifetime loyalty; get the most
of the relationship you have at the time. Invest in
your employees
- Your employees are one of your greatest assets.
An investment in them is an investment in your
business. It's a philosophy Jeanna Sellmeyer
endorses, "...we work hard and play hard... Because
people are happy, they do better work... it makes
talent want to come here and it helps you retain
talent ... if you don't treat your people well they
are going to go somewhere else."
-
Tip #10: Make giving to the community part of your
corporate culture. And support your employees in
their efforts to help others
- Inacom came up with an interesting idea while
brainstorming with its employees about their
vacation needs and philanthropic goals - it would
offer all its employees up to a week off to do
social service work and pay 50% of their salary,
over and above their vacation time. So "together we
provide the means, the opportunities and the ideas
to make a difference in the world."
For more on team building, you can view
three brief videos of award-winning small businesses
talk about the strategies and tactics that they have
adopted to build their successful business teams.
|